Christian is a fast & big-thinking, creative, gung-ho business partner. Highly recommend him.
One of the top consumer mobile investors, they provide continues support to the founders and making any necessary introductions from their incredible network. Sweet is all about building a community and bringing founders together, which truly feels like a family. They recently opened the sweet house in LA, a great hub to meet and collaborate with other portfolio founders.
Probably the best early stage investor focused on consumer mobile.
It's rare to have a fund focused on that specific field, so the collaboration between investors is absolutely unique. The Sweet team puts a lot of focus on that, hence those partnerships actually happen. I've learned a lot from my fellow founders in their portfolio thanks to that infrastructure.
The Sweet team includes experts with vast experience in different fields related to consumer mobile, and we have unlimited access for their advises, including sessions with the King founders. Needless to say how priceless are sessions with those incredible guys.
op tier Seed / Series A Investor focused on Consumer Mobile. Straight-forward process, incredible network, and the nicest and most supportive Team. Great at fostering community amongst portfolio CEO's.
One of the friendliest and highest value-add early stage investors. It’s quite difficult to compare Sweet Capital to Silicon Valley funds as they operate on refreshing Scandanavian values, are comprised entirely of badass operators and understand consumer mobile like nobody else. They have been beside our company through good times and difficult times with unrelenting energy. They even flew my co-founder and I out to Stockholm so their whole team could help us hands on! One of the best decisions we made were the investors we chose to work with and these guys are a class act.
Fast deal-making, straight to the point, lot's of know-how in B2C & mobile app growth, not afraid of investing in young founders with social products, huge network, really took an effort at connecting portfolio companies.
Kevin and I are huge fans of Christian and the team! Such a smart group with the best intentions. Always available for a quick chat to provide guidance. Also, they're eager to help in whatever way is most appropriate for the company. Plus GREAT retreats, gatherings, dinners, etc. The fund's investors (the King founders) are an incredibly interesting and inspirational bunch. Best-in-class investors who are the real-deal founders. I've recommended Sweet to a bunch of entrepreneurs. Happy to be a reference for anyone considering taking investment from them.
Christian helps his founders with strategy, hiring and getting their companies to Series A. He's also a true community builder who organisers frequent meet ups for his portfolio founders: to Napa Valley, Swedish wilderness or annual ski trips. Sweet House in LA is becoming a hub for everything consumer mobile. All in all, Sweet is a top tier seed investor. Couldn't recommend them enough.
Have been extremely supportive to us and the other founders they've invested in. They often sponsor retreats with the King founders to share learnings and help foster a sense of community among the founders. Rare to find investors that treat the people they invest in like family. Reach out to any of their other portfolio companies and you'll hear the same. 10/10
Top tier Seed / Series A Investor focused on Consumer Mobile. Straight-forward process, incredible network, and the nicest and most supportive Team. Great at fostering community amongst portfolio CEO's.
Sweet have regularly, as a matter of course, and without prompting, gone above and beyond what I'd expect even of good early stage funds - for us this includes anything from introductions to board participation & strategy. What's more, despite them now having made a number of investments I've never had have the impression we are not a priority for them, or that they've moved on to their next deal etc. And they've consistently overdelivered on their commitments.
Sweet gave us our first institutional check and I'm grateful to have them on board! Super people-driven fund who invest in great entrepreneurs. They really care about continuing to help their founders grow and succeed and are always available to support their portfolio. They always try to make their portfolio companies collaborate internally and as a team, we are glad to be part of the Sweet Family.
Has a reputation for making false pledges to founders and then flip-flopping or claiming he never committed. Notorious. UK. US. Founders everywhere know this. Anyone new should know to avoid Sweet Capital.
Come prepared KPI, metrics-wise
Although their diligence process is comprehensive, they move very quickly and once you are in, you are family.